ICYMI, Patrick posted a video on September 6 where he tried out all of the Rare products, offering his thoughts on each as he went. His video ended on a positive note, with the YouTuber shouting out the concealer, blush, and lip balm as his favorite pieces in the line. “Overall, I love the brand. It’s very clean, fresh, natural.”
However, some fans took issue with his review, accusing the YouTuber of comparing Selena’s products to his own and using the video to advertise his own brand, ONE/SIZE Beauty. “I feel like if you don’t actually want to promote brands other than your own, then just don’t do reviews,” one fan commented on the video, with another writing: “He literally compares his brand to hers the whole time.”
While fans certainly had a lot to say about Patrick’s video, Rare Beauty proved to be pretty unbothered by the entire situation. On September 10, the brand tweeted that they were “so thrilled” by all of the positive feedback about the line so far, adding that it’s been “uplifting to see how much love and support we’re receiving from the community for our brand mission and our products.”
Rare went on to note that everyone has different opinions and preferences when it comes to makeup, and that not every product is going to work the same way for everyone. “That’s okay!” the official account wrote in a follow-up tweet before addressing Patrick’s video directly: “@patrickstarrr is such a positive voice in this community and an incredible creator and entrepreneur so let’s all show him nothing but love!”
The fan reaction to Rare’s tweets was pretty mixed; some folks seemed satisfied with the beauty brand’s statement, while others doubled down on their initial opinions regarding Patrick’s video. But it seems as though all’s well that ends well between Sel and Patrick; the YouTuber later posted a comment of his own in response to Rare’s tweets, writing: “Alexa play ‘Kill Em with Kindness.’ Love u @selenagomez, congrats on the launch.” Beauty drama, squashed.
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